Perfect advertising
In 1960, the U.S. election was unprecedentedly fierce. In the end, John F. Kennedy defeated Nixon by a narrow margin and was elected president of the United States. T-shirts became the mobile media for campaign propaganda for the first time in this election. Wearing a T-shirt on the body not only has the characteristics of mobility, but also becomes a declaration of personal position and attitude. Since then, T-shirts have become popular as advertising media, and Coca-Cola and PepsiCo have made a big fuss on T-shirts. This established that T-shirts are basically synonymous with advertising shirts
T-shirts, jeans, and black leather jackets together create a rebellious hero image that deeply affects the younger generation, representing extreme contempt and rejection of traditional etiquette and upper-class taste.
In fact, the T-shirt was not adopted as a daily wear by a few men until after finding a role that escaped the “screen rogue” in the film industry, and its comfort and hygiene have gradually been praised by people.
